Digital Video Advertising Market Report Overview
MMR provides a brief description of Digital Video Advertising industry. It includes a detailed analysis of the Digital Video Advertising Market that highlights standard topics and customizes the data as needed. This overview help investors to understand the situation in the Digital Video Advertising industry.
Market Growth Projection
Digital Video Advertising Market size was valued at US$ 46.77 Bn. in 2022 and the total revenue is expected to grow at 41.1 % through 2023 to 2029, reaching nearly US$ 520.83 Bn.
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Digital Video Advertising Market Report Scope and Research Methodology
The Digital Video Advertising Market report outlines the current and historical growth patterns of the Market, along with the state of the Market CAGR, Market size, forecast and revenue share, and trends price. The Digital Video Advertising Market report includes industry-specific challenges, lucrative opportunities, and technical advancements that help key players increase revenue and growth. The report covers current and future trends that are driving the development of the Digital Video Advertising Market. The report includes the competitive landscape along with future technical and financial details of the Digital Video Advertising industry. Company profiles, capacity, manufacturing, price, cost, revenue and statistics are also included in the Digital Video Advertising Market report along with their SWOT analysis including strengths, weaknesses, opportunities and threats. The bottom-up approach has been used to estimate the Digital Video Advertising Market size by value and volume. All the information has been found by using primary and secondary research methods for the Digital Video Advertising Market report.
Digital Video Advertising Market Regional Insights
This section in the Digital Video Advertising Market report includes a detailed analysis of all the regions including North America, Asia Pacific, Europe, South America and the Middle East and Africa with their key countries. An in-depth analysis of trends and Digital Video Advertising key players in each region with detailed information on their revenue and business is included in the report.
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Digital Video Advertising Market Segmentation
by Type
Desktop
Mobile
The Digital Video Advertising Market is further divided into desktop and mobile segments based on type. In 2022, the desktop segment accounted for the largest share at 62%. Alternative digital media outlets are becoming more popular than television as a result of consumers' evolving interests and lifestyles. Advertisers are increasingly selecting the desktop as their preferred channel for advertising due to the widespread trend among users to access multimedia material via desktops and laptops for a better viewing experience. Larger desktop screens allow advertisers to display their ads, which has a stronger effect on viewers and persuades them to take particular actions like making a purchase or registering for a service.
by Industry
Retail
Automotive
Financial Services
Telecom
Consumer Goods & Electronics
Media & Entertainment
Others
The Digital Video Advertising Market is further subdivided into Retail, Automotive, Telecom, Financial Services, Media & Entertainment, Consumer Goods & Electronics, and other industries based on industry. In 2022, the retail sector accounted for the largest share at 35%. Retailers can gain a better understanding of their customers' needs and desires by using cookies, which allow brands and marketers to recognize and assess search results in digital video advertising on desktop and mobile devices. By offering products that satisfy their needs, offline retailers can enhance the in-store experiences of their patrons by having a better understanding of their wants and needs. Furthermore, interactive customer experiences can be created in stores through the use of digital video advertising, which will boost the efficacy of marketing campaigns and guarantee effective customer acquisition.
Digital Video Advertising Market Key Competitors include
1.Verizon Communications
2. Tremor International
3. RTL Group S.A.
4. Publicis Groupe
5.Advertise.com
6. PubMatic
7. Viant Technology
8. ZypMedia, Inc.
9. JW Player, Inc.
10. Chocolate, Inc.
11. Conversant LLC
12. Longtail Ad Solutions
13. Verizon Media
14. Google LLC
15. Facebook, Inc.
16. Amazon.com, Inc.
17. Netflix, Inc.
18. Snap Inc.
19. Twitter, Inc.
20. Apple Inc.
21. Hulu LLC
22. Youku Tudou, Inc.
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Key Offerings:
- Market Share, Size & Forecast by Revenue
- Market Dynamics – Growth Drivers, Restraints, Investment Opportunities, and Key Trends
- Market Segmentation – A detailed analysis by Segment, sub-segments and Region
- Competitive Landscape – Top Key Vendors and Other Prominent Vendors
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