The name Toblerone is a mix between the name of the creator of this chocolate, Theodor Tobler, and "torrone", an Italian term for a particular nougat with almonds and honey. After working for several years in confectionery and chocolate and just after tasting nougat during a trip to France, Tobler invented Toblerone, and his recipe was patented in 1909. Toblerone is now a very popular product sold all over the world. It even appears in the Guinness Book of Records for having a giant Toblerone that weighs 7 kilos. Owned by Mondelez International and still made in Bern, Switzerland, Toblerone comes in many varieties.
The different varieties of Toblerone
The classic Toblerone is the one with the yellow wrapper, it is milk chocolate. But Toblerone also exists in:
- Toblerone white chocolate, with white packaging
- Dark chocolate with black packaging
- Filled chocolate: blue packaging
- Milk chocolate and caramelized roasted almonds, recognizable with sky blue packaging
- Milk chocolate and fruit wrapped in yellow and purple
- Chocolate popcorn with yellow and green packaging
Toblerone brand to remove famous Matterhorn from packaging
The famous pyramid-shaped toblerone chocolate bar will have to rethink the design of its packaging. Indeed, the American company Mondelez, owner of the Toblerone brand, has announced the removal of the Matterhorn from its design.
Founded in 1908 in Bern, Toblerone adopted the famous Swiss peak, culminating at 4,478 m above sea level, on its packaging in 1970, specifying the brand's website. The decision to remove the Matterhorn from the Toblerone brand image comes from the lack of respect for "Swissness".
In fact, chocolate used to be made with a base of Swiss milk, honey nougat and almonds. Its 100% Swiss production allowed the brand to use national emblems on its packaging and for its promotion. However, today, Toblerone has relocated part of its chocolate production to Slovakia and can no longer use the Matterhorn as its logo.
How to store Toblerone?
Unless you are a very very very big sweet tooth, Toblerone must be stored properly after opening. Like any other type of chocolate, the bar will keep very well at room temperature in a dry place and away from sunlight. Storing Toblerone in the refrigerator in summer can be tempting but this will take away its bright appearance and white spots could appear. This is only from an aesthetic point of view, but leaving it out of a refrigerator, in a place at around 19 ° C is perfect for its conservation.
What's in Toblerones?
As for the components of this famous triangular bar, you can obviously find chocolate, nougat, almonds and honey, but also egg white and sugar.
Why is Toblerone triangular?
Also known for its sawtooth shape, do you know why the Toblerone is triangular? It is actually a reference to the Helvetian mountains, and more specifically to the Matterhorn.
Conclusion
The change of the Toblerone logo in 2022 marks an important milestone in the history of the brand. By adapting to the new realities of global production and the expectations of modern consumers, Toblerone shows that it is capable of evolving while remaining true to its roots. Keeping the hidden bear in the logo speaks to the importance of history and tradition, while the new design opens up new perspectives for the future. Toblerone continues to be a brand iconic, synonymous with Swiss quality and innovation.
If you would like to analyze a new branding or a new logo or toblerone chocolate price, do not hesitate to contact Delhi Duty Free Services. For more information on finding the best one for you in India, visit Delhi Duty Free Services.
Also Read - Pure Delight: Discovering the Magic of Toblerone White Chocolate
Also Read - Why You Should Choose Lindt Lindor Chocolates for Your Sweet Craving
Comments (0)