When it comes to an author's website, the main goal is to make it easy for readers to buy books. However, book marketing experts remind you about important considerations as well. In today's...
Did you just finish writing your book and wonder how to get it into the hands of readers? Let's face it—writing a book is hard but promoting it can be even tougher. That’s where Smith Publicity,...
Have you wondered what it takes to see your book displayed on the shelves of bookstores? Many authors harbor this dream, and rightfully so. Seeing your work physically present in a place of...
Back in the upstart days of the internet, blogs may have been dismissed or overlooked. Gone are those days, and book publicity campaigns now routinely target bloggers with influential audiences....
Leveraging current events and tying them into your book publicity campaign can increase the coverage you receive online and in legacy media. Some books are seasonal, the tie-ins are apparent...
Is your latest book the hidden gem that the world just hasn't discovered yet? Picture this: your book is making waves, your author brand is growing, and engaged readers are eagerly awaiting your...
In the buzzing world of publishing, nothing amplifies the voice of a book like a chorus of compelling reviews. Like a trusted friend recommending a good read, book reviews have a powerful impact...
If you're an author whose work becomes popular with book clubs, you can count on the extra sales their interest will generate. Therefore, as you decide how to market your book, you may want to...
Today, if you spend any significant time researching how to market a book, you'll come across mentions of blogs. No one paid much attention when they started in the mid-1990s, and bloggers...
Effectively promoting a book today requires knowledge, some finesse, and a plan that's a cure bet to reach your target readers. Book marketing experts remind you to employ a mix of methods...
Businesspeople who write books often find access as authors and, equally importantly, promote themselves and their businesses. You can select the correct campaign elements with the full range...
Most authors who self-publish their books need to spark sales to recoup a considerable investment of time and resources. As a result, setting up your book for brisk sales online and in-store...
